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Target teams with children’s book author

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Christian Robinson collection to debut Aug. 15

Christian Robinson Target

MINNEAPOLIS — Target is partnering with children’s book author and illustrator Christian Robinson on a limited-edition collection of merchandise, including home decor and apparel for babies and toddlers.

The Christian Robinson for Target collection includes more than 70 items across the children’s home, apparel and books categories. The products range in price from $6 to $70, and will be available beginning Sunday, August 15, on Target.com and in most Target stores.

“We know our guests want their homes to be a reflection of themselves and look to Target for inspiration and new ways to explore their creativity,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Christian Robinson’s curiosity and creativity are unmatched. We’re thrilled to be able to introduce our guests to such a special partner and deliver an inclusive collection that is as inspiring as it is affordable.”

Robinsonis renowned for his captivating and imaginative illustrations and his best-selling children’s books, “You Matter” and “Another.”

“As a child, drawing became a way to make space for myself and to create the kind of world I wanted to see,” Robinson says. “Working with Target to bring this collection to life has been a dream come true and I hope it helps all Target guests, big and small, create a space of their own that is timeless, captures their imaginations and sparks their curiosity.”

The Christian Robinson for Target collection offers home items including pillows, bedding, rugs, wall art and more, as well as a range of baby and toddler apparel items. The collection will also include adaptive and sensory-friendly apparel items, including items that are tagless, feature flat seams, have openings for abdominal access and more. With most items under $25, the collection will be available on Target.com and in most Target stores beginning Aug. 15, with new home products arriving in October. In addition, guests can shop the collection via Target’s contactless same-day pickup options, Drive Up and Order Pickup.

This partnership with Robinson is also one of the many ways Target continues its commitment to source and design more products from Black creators and designers, according to the retailer.


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