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Target to mark 20 years of designer partnerships

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MINNEAPOLIS — Target Corp. plans to celebrate the 20th anniversary of its first designer partnership this fall by bringing back past customer favorites for a limited time.

The retailer said Thursday that it will bring back nearly 300 original items from 20 past designer partnerships. The limited-edition collection spans apparel, accessories, home décor and kitchen necessities. The Anniversary Collection will be available, while supplies last, beginning September 14 at all Target stores and at Target.com, with prices ranging from $7 to $160.

Target design“Target has forever changed the retail landscape by doing what once was considered impossible – offering great design at an incredible price,” Target executive vice president and chief merchandising officer Mark Tritton said in a statement. “This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years “Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started. We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”

Target said its designer partnerships started when the retailer worked with architect Michael Graves in 1999 on an exclusive line of home products, including an iconic tea kettle. That led to more than 175 designer partnerships over the past two decades, the  company said.

 


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