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Tom’s of Maine debuts new oral care products

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KENNEBUNK, Maine — Tom’s of Maine has launched three oral products — Activated Charcoal Toothpaste, Sea Salt Toothpaste and Sea Salt Mouthwash.

The new Activated Charcoal Toothpaste offers a mild enamel-safe formula for everyday use. It whitens teeth by removing surface stains and comes in a natural peppermint flavor. The toothpaste sells for a suggested $5.99 and comes in both fluoride- and fluoride-free varieties. It does not contain SLS, artificial flavors, sweeteners, colors or preservatives. The new toothpaste is made with sustainably sourced, plant-based charcoal and each toothpaste tube is fully recyclable through the Tom’s of Maine collection program in partnership with TerraCycle.

“Our extensive product research has shown that our formula is less abrasive than other natural charcoal toothpastes on the market, providing an effective yet gentle whitening option,” said Lindsey Seavey, oral care brand manager at Tom’s of Maine. “As the #1 natural oral care brand, Tom’s of Maine is committed to  continued product innovation and providing choice to help families wake up well!”

The new Sea Salt toothpaste and mouthwash regimen, made with purified sea salt, features a formula that balances the  salty taste of the sea with peppermint. The Natural Sea Salt Anticavity Toothpaste, selling for a suggested $5.99, is formulated to scrub away surface stains, fight cavities and help replenish natural minerals to strengthen enamel. The Natural Sea Salt Mouthwash, selling for a suggested $5.49, is alcohol-free.

“Our new Sea Salt regimen is a unique oral care experience that is both great tasting and effective without artificial flavors, sweeteners, dyes or preservatives,” Seavey added. “Sea salt has long been used as a seasoning in cooking, and in beauty for its exfoliation benefits – this versatile ingredient, when combined with natural peppermint flavor, is equally at home in our toothpaste and mouthwash formulas that fight bad breath germs and freshen breath.”


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