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Tom’s of Maine debuts plastic-free packaging

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Tom’s of Maine debuts plastic-free packaging

KENNEBUNK, Maine — Tom’s of Maine has introduced 100% plastic-free packaging for its Natural Strength Deodorants.

“This is the latest breakthrough driven by our deeply-rooted commitment to sustainability and making people and our planet happy,” said Esi Seng, general manager at Tom’s of Maine. “Natural Strength Deodorant will be exclusively in paper packaging, a perfect fit for the aluminum-free formulas which use only naturally derived ingredients and provide powerful, 48-hour odor protection. After many requests we’ve also added a Sensitive offering (exclusively at Target) made with hemp seed oil and natural fragrances.”

Why Does 100% Plastic-Free Matter?

  • Antiperspirants and deodorants in over 28,000 tons of plastic packaging are sold in the U.S. every year.
  • Less than 20% of this packaging gets recycled!
  • We project transitioning to our Natural Strength Plastic-Free Deodorant will start reducing plastic waste by over 60 tons this year alone.

“We are so excited to announce the launch of 100% plastic-free packaging for our Natural Strength Deodorant line. It demonstrates the bold actions we take so people can choose Tom’s and help protect planet Earth and create a better world. Tom’s of Maine brings the best of science and best of nature together to develop amazing personal care products designed to take care of you, our communities and our planet,” Seng noted.

Last year, the company introduced the first-of-its-kind recyclable toothpaste tube. Tom’s of Maine added it will  transition all full size toothpaste products into the recyclable tube by the end of 2021 and will also move to 100% recyclable paper packaging for its natural bar soaps this year.

Tom’s of Maine Natural Strength Plastic-Free Deodorant is now available at retailers nationally including Amazon and Walmart.com, with the new Sensitive line available exclusively at Target, for a suggested retail price of $4.99.


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