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Two new initiatives from Dr. Fresh

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BUENA PARK, Calif. — Dr. Fresh Inc. is uniting three of its brands under a new common name, DR Fresh Velocity. The new name will serve as an umbrella for DR Fresh, DR Fresh Dailies and DR Fresh Travel Kits.

Dr. Fresh Inc. is uniting three of its brands under a new common name, DR Fresh Velocity. The new name will serve as an umbrella for DR Fresh, DR Fresh Dailies and DR Fresh Travel Kits.

DR Fresh Velocity will be recognizable on-shelf with a new logo and graphics that will be introduced in the near future.

“We are proud to unify all of these brands under a new common name reflecting their quick turn rates,” said Puneet Nanda, creator of Dr. Fresh.

In other news, Dr. Fresh has reintroduced Binaca Breath Drops with peppermint flavor. The item has received updated, contemporary packaging, including a compact 3.7-milliliter bottle that contains 150 drops. The product is available in 3-packs for a suggested price of $1.99.
 


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