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‘Ulta Beauty at Target’ concept to debut

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First 100 shop-in-shop departments to open next month

‘Ulta Beauty at Target’ concept to debut

MINNEAPOLIS — The first Ulta Beauty at Target departments are set to debut next month in 100 stores, the partnering retailers said on Wednesday. The list of initial stores for the launch is available here.

“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment,” said Target executive vice president and chief growth officer Christina Hennington. “This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”

The departments will launch in August with more than 50 specially curated prestige brands, according to the companies, which said the aim is to bring a one-of-a-kind beauty experience to millions of guests. Those brands include: Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection and Urban Decay, among others.

“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, chief operating officer, Ulta Beauty. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

Target and Ulta, which announced their partnership in November, say their experiential “shop-in-shops” departments will appear in a total of 800 Target stores across the country in the coming years.


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