Effort will promote vaccine education
ENGLEWOOD CLIFFS, N.J. — Unilever is partnering with CVS, Walgreens and Rite Aid to encourage shoppers to learn more about COVID-19 vaccines through digital touchpoints.
This comes out of a partnership with the Ad Council’s #ItsUpToYou campaign, which aims to ensure that the American public has the most accurate information to be educated about vaccines and to feel empowered to make an informed choice for themselves and their families so everyone can get back to the moments and people they miss most.
On Friday, May 14, Unilever U.S. will also be delivering treats such as Klondikes and Popsicles to newly vaccinated people, vaccine site workers, and volunteers. Those receiving vaccinations or working at select vaccination sites in New York, Los Angeles, St. Louis, Memphis, Dallas-Fort Worth and Phoenix will get a treat on the way out of vaccine site locations.
“There is still work to be done for pandemic recovery and addressing vaccine hesitancy is one piece of that. Getting vaccinated is a personal milestone for many that calls for a sweet celebration and we couldn’t think of a better way to do that than with ice cream,” said Russel Lilly, vice president, U.S. ice cream at Unilever.
This is just one part of Unilever’s second annual Day of Service, a national volunteering effort which was launched last year to give back to communities most impacted by COVID-19. As a continuation of its efforts in 2020 to provide relief and support to communities, Unilever U.S. will also be donating over $25 million in goods and services towards pandemic relief bringing the total donation to over $50 million by the end of 2021.
“Our annual Day of Service is an opportunity for Unilever U.S. to use its size and scale as a catalyst to do good. And while the country is in a much different place than it was one year ago, we cannot lose sight that people are still feeling the impacts of this pandemic,” said Fabian Garcia, president of Unilever North America.
That is why in 2021, Unilever will continue to partner with organizations that tackle these issues by:
- Providing millions of everyday products from brands like Dove, Knorr and Suave to frontline partners such as Feeding America.
- Using its platforms to promote vaccine education in partnership with the Ad Council and COVID Collaborative’s “It’s Up to You” Campaign.
- Lending support to organizations that directly reach women-founded businesses and youth, including Luminary and Boys & Girls Clubs of America.
And on May 14, Unilever and its employees will join forces with more than 170 corporate partners to volunteer with national partners and local organizations. Unilever’s U.S. factories will also donate product off their lines to local organizations within their communities.
Acts of service can be as simple sharing educational materials from getvaccineanswers.org, sending a free card to the frontline workers at Feeding America or your club leaders at Boys & Girls Clubs of America or supporting women-founded businesses through Luminary.
Since the pandemic began, Unilever U.S. has:
- Provided over 36 million meals to Americans in need.
- Supported more than 20,000 students with technology and virtual learning needs.
- Supported 490 women small businesses owners with coaching, support and funding.
- And distributed over 177 million essential products to Americans in need.
Globally, Unilever has contributed €100m to help the fight against the pandemic through donations of soap, sanitizer, bleach and food.