WSL Future of Health Event

Vaseline debuts Clinical Care line

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ENGLEWOOD CLIFFS, N.J. — Unilever’s Vaseline brand is introducing Vaseline Clinical Care, a line of dermatologist-tested hypoallergenic body products aimed at healing hard-to-heal dry skin.

According to the company, Clinical Care lotions are formulated to strengthen skin’s moisture barrier using a Barrier Repair Complex, which transforms skin from extremely dry to healed in five days. The line features six new products that offer treatment and relief from a variety of skin concerns, which can be associated with situational and ongoing skin conditions.

“At Vaseline, we’re always striving to create the absolute best for our consumers, who aren’t looking for short cuts when it comes to their skin health,” said Dawn Hedgepeth, general manager and vice president of hand and body lotion at Unilever. “We’re truly thrilled to introduce Clinical Care and its deep healing powers to help people with all types of dry skin needs.”

As part of the rollout, Vaseline said it is embarking on a multi-city Save Your Skin tour, to highlight the importance of moisturizing year-round. The company said external conditions like cold weather aren’t the only factors affecting dry skin. Lack of sleep and stress can also cause skin damage.

At each stop visitors will be able to meet with estheticians to talk about specific skin concerns and will also have the chance to test and take home Vaseline Clinical Care lotion samples.

The tour will kick off in various locations in New York City and then move to Chicago, with more cities to be announced in 2019.


ECRM_06-01-22


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