E-commerce companies alter the competitive landscape

In the second of two episodes about the drug store market in China, Video Forum examines the impact of e-commerce. Ed Rowland, principal of Rowland Global LLC, and Alice Wang, a Shanghai-based consultant and instructor at Alibaba’s Taobao University, share insights about younger consumers’ embrace of online-to-offline services, the growing presence of Alibaba and JD.com in the sector, and the challenges and benefits of the Chinese market for global suppliers.