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Video Forum: Elliott Rodgers, Ulta Beauty

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Harnessing the power of technology

Elliott Rodgers, chief information officer at Ulta Beauty, tells this week’s Video Forum about the various ways the specialty retailer is bringing technology to bear to help realize its strategic objectives. Among the issues he addresses are the role of digital tools in business transformation, a collaborative approach to supply chain management, consumer-facing technology, and the future of artificial intelligence, machine learning and robotics in retailing.



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