PLMA October Leaderboard

Video Forum: Karlyn Mattson, GNC

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Helping customers live healthier lives

Karlyn Mattson, chief merchandising officer at GNC, tells this week’s Video Forum about the specialty retailer’s commitment to keeping pace with the changing needs of health and wellness consumers. She talks about how her varied retail experience informs her approach to the nutritional supplements category, the company’s dedication to science-based innovation, and the need to personalize solutions for shoppers.


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