Video Forum: Musab Balbale, CVS Health, Part 2

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Omnichannel a catalyst in transformative journey

In the second installment of a two-part interview, Musab Balbale talks about the strength of the team at CVS Health that is deploying digital tools to enhance the customer journey. He also discusses the company’s ExtraCare loyalty program and the drive to personalize product and service offerings; how CVS’ current store rationalization initiative will impact the front-end business; and the benefits of strong partnerships with CPG suppliers.



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