Wakefern to rebrand three acquired stores as Price Rite

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KEASBEY, N.J. — Wakefern Food Corp.’s retail cooperative is picking up three Boston-area stores owned by Madison Foods Corp. The three Save A Lot stores will be remodeled and converted to Price Rite Marketplace, a Wakefern banner with more than 60 stores across eight states.

Brockton, Mass.-based Madison Foods is owned and operated by the Slawsby family, which has been operating grocery stores in the Boston area since the 1940s.

“We will continue to provide all the things our customers know and love, while adding more variety and award-winning store brands that the Wakefern cooperative offers,” said Todd Slawsby, who serves as president of Madison Foods and runs the business with his father, Harold, and brother, Jonathan. “This is the exciting next chapter in my family’s history in the grocery business. I want to thank shoppers for their support and patience as we undertake rebranding efforts and make the change to Price Rite Marketplace.”

Two stores slated for conversion are in the Boston neighborhoods of Roslindale and Roxbury; the third is in Broxton, about 25 miles south of Boston. The Slawsby family also plans to open a new Price Rite store next month in Dorchester, Mass.

The new Price Rite Marketplace locations will offer several Wakefern own brand products, including selections in the new Bowl & Basket and Paperbird lines. Shoppers will also be able to purchase Wakefern’s Wholesome Pantry brands, which include the Wholesome Pantry Organic line as well as a range of products free from artificial additives and preservatives.

Some features popular with Save A Lot shoppers will remain, Wakefern said, including experienced butchers and a variety of ethnic foods and value products. Customers will also notice new advertising circulars with special deals for the Price Rite Marketplace locations.

“I am excited to welcome the Slawsby family to our Wakefern cooperative, which is made up of family-owned, independent grocers with a 75-year history in the supermarket business,” said Joseph Colalillo, chairman and chief executive officer of Wakefern. “These stores will expand the Price Rite Marketplace brand in the Boston area and bring the Price Rite commitment of value and quality to the communities of Roslindale, Roxbury, Brockton and Dorchester.”



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