Retailer aims to be an online destination for design and décor

SAN BRUNO, Calif. — Walmart is expanding its partnership with celebrity Drew Barrymore. The retailer on Thursday launched the Drew Barrymore Flower Home collection of furniture and home décor products on its family of e-commerce sites, including Walmart.com, Jet.com and Hayneedle.com.

The line includes more than 200 matched items, including furniture, curtains, textiles, wall art, ceramics and pet beds. Prices range from $18 for decorative ceramic vases to $899 for a mid-century-style sofa.

“Our vision and purpose are for Walmart to be the most inspiring and accessible place online to design and decorate your living space while saving you time, effort and money,” said Anthony Soohoo, senior vice president and group general manager for Home at Walmart U.S. eCommerce. “Drew Barrymore Flower Home is the latest addition to our high-quality, on-trend home assortment and another example of how we’re making a beautiful home possible for our customers.”

Walmart says the line reflects Barrymore’s own style, adding that the star collaborated with the Walmart.com’s design team on the collection.

“I have always had a love for creating joyful spaces – places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way,” Barrymore said in a statement. “My new collection of furniture and home décor is inspired by this passion and I hope it inspires everyone to make themselves at home.”

Barrymore — an actress, producer, director, author, model and entrepreneur — established Barrymore Brands in 2013 with the launch of Flower Beauty exclusively at Walmart. (Flower Beauty is now also available at Ulta Beauty in the United States, and is also sold internationally in Mexico, Australia, United Kingdom, India and Canada.) Flower Beauty was followed by Flower Eyewear, which was rolled out to almost 3,000 Walmart Vision Centers across the United States and at ASDA in the United Kingdom.