BENTONVILLE, Ark. — Walmart plans to give away as many as 20,000 free one-year Walmart+ memberships to new moms as part of its new “Mother of All Savings Memberships” campaign.

The campaign promotes a Walmart+ membership as the ultimate mom hack.

“Walmart+ brings together benefits that will help save moms precious time,” Walmart executive vice president and chief revenue officer Seth Dallaire said. “Whether it’s getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms, we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”

The memberships, valued at $98 each, will be distributed to moms who give birth in hospitals nationwide in the month of May.

The membership giveaway is being conducted in conjunction with the Pampers Hospital Gift Program, which provides a gift bag for hospital patients who have recently delivered a baby. This May, each gift bag will include a reusable fabric bag that moms love, coupons, a Pampers Sensitive Wipes 6-count sample, informative newborn literature, and while supplies last, a free one-year Walmart+ membership.

“Through Pampers partnerships with hospitals, we have an opportunity to support and care for new parents right from the beginning of their journey from hospital to home,” said Marty Vanderstelt, senior vice president, of P&G North America Baby Care.

The “Mother of all Savings Memberships” campaign, which launches today across Walmart’s social media platforms, includes lighthearted “motherhood hacks” from celebrity moms Cardi B, Stephanie Beatriz, Janelle James and Jenny Slate.

Some of the celebrity mom hacks include:

• Cardi B: Let them sleep with lots of binkies in their crib. If they lose one during a nap, they can easily find another!
• Stephanie Beatriz: Anything is a changing table if you have a changing pad.
• Janelle James: The moment your baby closes their eyes, you should too. Their laundry can wait. And for toddlers, sliced grapes are candy until further notice.
• Jenny Slate: Feed your toddler in their diaper before putting their clothes on to make mealtime clean up easier.

“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” Walmart senior vice president of retail marketing Courtney Carlson said. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ — a Walmart+ membership.”

Walmart says its Walmart+ membership program can make life easier for moms and busy families with perks like:

• Free home delivery from their local store. Consumers can get fresh groceries, diapers and snacks delivered with no delivery fee, all at the same low in-store prices.
• Video streaming with Paramount+.
• Free shipping with no order minimum: Even small orders ship for free.
• Member savings on fuel.
• Walmart Rewards for members.
• Mobile scan & go, allowing customers to use their phones to scan items as they shop in-store and check out contact-free.
• Early access to product releases, online Black Friday deals and more.
• Returns from home.

As part of its “Mother of all Savings Memberships” campaign, Walmart is also promoting Walmart+ as the perfect Mother’s Day gift.