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Walmart celebrates back-to-school season

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BENTONVILLE, Ark. — Walmart is celebrating the back-to-school season with a TikTok Challenge and a “Homecoming” concert series that will include a livestream event.

Walmart HomecomingThe retailer said Monday that its “Homecoming” concert series will celebrate students and teachers across the country with the help of three musical artists — Imagine Dragons, Chance the Rapper and Kane Brown — who want to say thank you to the teachers and schools of their alma maters.

“Walmart is thrilled to support and inspire communities as we enter a new school year,” said William White, Walmart’s chief marketing officer. “We’re going to show our sincere thanks and appreciation to schools, teachers and students in a big, bold way.”

Alongside Walmart, the performing artists are looking forward to the opportunity to give back and share something amazing and special with the communities where they grew up.

“As a former Chicago Public Schools student, it feels great to be able to be able to perform for students that were in my shoes,” Chance the Rapper said. “In my music, I talk a lot about the impact that growing up in Chicago had on the person and artist I’ve become and I’m thrilled to have the opportunity to connect with the community through this event.”

In addition to returning to their hometowns, artists said they were looking forward to the chance to connect their music to a meaningful cause.

“Bonanza High School played a huge role in my creative and personal growth,” said Dan Reynolds of Imagine Dragons. “I had many teachers that helped me find confidence in both who I was, and who I wanted to become. I owe much of my success to the school and am excited for the opportunity to give back to the community through this Homecoming event.”

These artists will have the chance to re-connect with their hometown and their favorite teachers during these events. At the close of each concert, for a grand encore, there will be a surprise for the school to inspire and uplift everyone as they head back to class.

Imagine Dragons will perform on August 27 in Las Vegas, Nevada. Chance the Rapper will appear on August 30 in Chicago. Country star Kane Brown will close out the series with a performance on September 7 in Fort Oglethorpe, Ga. Walmart will hold a livestream event on that date at 8:30 pm (Eastern) that will be hosted by actors Noah Schnapp and Madison Bailey and will feature a live performance by Brown. Virtual attendees will have the chance to win exclusive back-to-school prizes and take advantage of shoppable content. The livestream will be available on Walmart.com/live, YouTube.com/Walmart, Facebook.com/Walmart, Instagram.com/Walmart, Twitter.com/Walmart, and TikTok.com/@Walmart.

“I’m glad that I’m able to participate in Walmart’s program that is focused on appreciating teachers and supporting the community – especially at a time when teachers and communities can so sincerely use that support,” Brown said.

Walmart is also kicking off a TikTok challenge to honor the teachers who’ve made an impact on students’ and families’ lives over the past year. From August 22 to 24, customers can submit a TikTok video telling us why their favorite teacher deserves to be recognized. Walmart will select and award a $5,000 Walmart gift card and school supplies to 100 of the teachers who are submitted and a supplies-filled backpack to the 100 nominators. More details on the challenge can be found here.


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