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Walmart expands in-store financial services

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BENTONVILLE, Ark. — Walmart has teamed with a payments technology company to allow its customers to pay their bills or fund prepaid accounts at any of the retailer’s more than 4,700 U.S. stores.

The partnership with InComm Payments and its VanillaDirect network means that Walmart shoppers can now pay their utility, phone, insurance, and other bills at a Walmart store. They can also add money to a variety of prepaid accounts. Walmart says the new offering builds on an already extensive menu of financial services offered by the retailer and shows its continued commitment to serving un- and under-banked customers.

“We know our customers are busy. We’re excited to bring to life a new service that helps make the monthly chore of paying bills faster and easier at Walmart,” said Julia Unger, vice president of Financial Services at Walmart. “We continue to be committed to providing our customers valuable and efficient services to help them manage their finances.”

The cash payment process is quick and convenient, according to the retailer. Consumers can pay bills and fund a variety of account types at Walmart’s customer service desk or Walmart Money Center by scanning a barcode tied to their account (either via a paper copy or digitally on their mobile device) and completing their payment with cash. Funds are then transferred electronically through a single consolidated settlement.

“This solution is another important milestone in our longstanding relationship with Walmart and our pursuit to provide their customers with leading-edge products and services,” said Stefan Happ, president of InComm Payments. “VanillaDirect is an excellent addition to Walmart’s payment options that provides their cash-centric customer with a new, convenient and easy-to-use method for paying bills and funding the accounts that support their everyday lives.”

The feature is now available at all Walmart stores in the U.S.


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