BENTONVILLE, Ark. — Marcus Osborne has been appointed as vice president of health and wellness transformation at Walmart.

Marcus Osborne

Walmart confirmed Osborne’s promotion on Wednesday. He previously served as vice president of health and wellness payer relations.

In his new role, Osborne will focus on driving the strategic vision, business development and key initiatives for the transformation of Walmart’s Health and Wellness business. He reports to George Riedl, senior vice president of health and wellness.

Osborne played a crucial role in the implementation last year of Walmart’s “Healthcare Begins Here” initiative. The in-store program was developed to educate customers at Walmart pharmacies about their health insurance options and the benefits and costs of individual plans.