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Walmart tabs chief customer officer

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BENTONVILLE, Ark. — Walmart has recruited two women to fill executive posts, including the newly created position of chief customer officer.

That post is going to Janey Whiteside, an American Express Co. veteran who is set to assume her new position on August 1.

Whiteside spent more than two decades at American Express, most recently as senior vice president of global charge products, benefits and services. Whiteside will work out of Hoboken, N.J., the headquarters of Jet.com.

Walmart is also bringing in Barbara Messing, an executive with Trip­Advisor Inc., who will fill the role of chief marketing officer, a position recently vacated by Tony Rogers, who moved to a new role as chief member officer at Sam’s Club.

Messing will join the company in mid-August and will be based in Bentonville. At TripAdvisor, she was credited with helping guide the company’s diversification from a media site by adding e-commerce and trip-booking functions.

The appointments were announced by Walmart U.S. chief executive officer Greg Foran and Walmart U.S. eCommerce CEO Marc Lore in an employee memo obtained by media organizations.

“As we work together to be the best retailer, no matter how our customers shop, Janey will play a critical role looking after our brand and thinking through the customer journey — from acquiring new customers to their shopping experience and resolving any issues they may have,” Foran and Lore said in their memo. “This holistic view will ensure we are creating seamless, cohesive and best-in-class experiences.”

Rogers will oversee membership and customer experience at Sam’s Club. He is also expected to move to bolster the warehouse club’s ­e-commerce capabilities. Rogers was named Walmart’s chief marketing officer in 2016 after two years as CMO of Walmart China, where he oversaw marketing and social media for the brick-and-mortar and e-commerce businesses.

“While it’s not easy to see Tony leave Walmart U.S. and U.S. eCommerce, we’re excited for him as he takes on his next challenge leading Sam’s Club’s end-to-end member strategy,” wrote Foran and Lore.


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