BENTONVILLE, Ark. — Walmart has promoted Denise Incandela to executive vice president of apparel and private brands. In her new role, Incandela will oversee the retailer’s apparel business.

Denise Incandela

Incandela previously served as Walmart’s Senior Vice President of Women’s Group, Elevated Brands, and Etailers/DTCs. In that role she was responsible for Walmart’s women’s apparel, intimates, jewelry and accessories businesses, as well the retailer’s exclusive fashion brands (Free Assembly, Eloquii Elements, Scoop, Sofia Jeans by Sofia Vergara) and led its fashion etailer and DTC brand portfolios.

Before joining Walmart in 2017, Incandela served a stint as CEO of the Aerosoles footwear brand. She also spent 14 years with Saks Fifth Avenue.

“Denise is an experienced retailer with incredibly deep fashion and apparel expertise, having over 20 years growing and transforming retail brands,” Walmart executive vice president and chief merchandising officer Scott McCall wrote in an email to Walmart associates on Friday. “She’s been recognized across the industry for her innovation and vision, leadership of teams and delivering results. Walmart, Denise has shown a deep focus on the customer, leads with a digital mind-set, and leverages both art and science for key decision-making.”

Incandela said she was thrilled to be taking on the new role.

“Since joining the company, I’ve been focused on establishing Walmart as a destination for fashion — a place where customers can discover quality, on-trend fashion no matter their style or budget,” she said in a statement. “I’m proud of the work we’ve done to expand our fashion assortment and bring new and existing customers hundreds more national brands and exclusive, elevated brands at an incredible value. I’m excited about what’s ahead and all the ways we will continue to surprise and delight our customer.”