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Walmart teams with Gap on home line

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BENTONVILLE, Ark. — Walmart said Thursday that it is teaming up with Gap to launch a new home essentials product line called Gap Home that will be available exclusively at Walmart.

Gap Home at WalmartAvailable beginning June 24 exclusively on Walmart.com, the Gap Home collection will initially feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set. New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand,” said Anthony Soohoo, executive vice president for Home at Walmart. “A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces. Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”

Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The launch collection is made with the planet in mind and features quality materials like denim and chambray with unique finishes at a price point that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.

“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” Gap brand president and CEO Mark Breitbard said. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”

More details on the launch of #GapHome and Walmart’s partnership with Gap are available here.


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