Retailer now offering e-commerce tech to other businesses

BENTONVILLE, Ark. — Walmart said Wednesday that it will make some of its online, in-store fulfillment, and store pickup technologies available to other businesses through a strategic partnership with Adobe Commerce.

Adobe says its partnership with Walmart will allow its customers to provide their own best-in-class store pickup experiences.

“We’ve built new capabilities to serve the evolving needs of our own customers, and we have a unique opportunity to use our experience to help other businesses do the same,” said John Furner, chief executive officer of Walmart U.S. “Commercializing our technologies and capabilities helps us sustainably reinvest back into our customer value proposition.”

The move has the potential to offer Walmart a new revenue stream while bringing new brands to its Marketplace platform. It also represents an opportunity for the businesses that will be able to tap into Walmart’s technological know-how, the companies said.

“The core mission of helping people save money and live better is at the heart of every idea including Scan & Go and checkout technologies, AI-powered smart substitutions and pickup and delivery,” said Suresh Kumar, chief technology officer and chief development officer of Walmart Inc. “Combining Adobe’s strength in powering commerce experiences with our unmatched omni-customer expertise, we can accelerate other companies’ digital transformations.”

Retail businesses will be able to use Walmart’s cloud-based services to offer seamless pickup and delivery to their own customers, according to Adobe. These businesses will also be able to reach new customers on Walmart’s Marketplace, where they can leverage Walmart’s Fulfillment Services to offer 2-day shipping nationwide.

“We’re excited to collaborate with Walmart to help Adobe merchants expand their businesses to new channels and offer shopping experiences that increase their competitiveness and fit well with shifting consumer behaviors in an increasingly digital economy,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations at Adobe.