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Wellness+ loyalty program rolled out by Rite Aid

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CAMP HILL, Pa. — Rite Aid Corp. has begun offering its customers across the country a rewards program that gives them access to free health and wellness benefits, as well as shopping discounts and special prices.

Rite Aid Corp. has begun offering its customers across the country a rewards program that gives them access to free health and wellness benefits, as well as shopping discounts and special prices.

Dubbed wellness+, the program’s debut nationwide comes after a six-month test run in four markets.

“The wellness+ program marries our customers’ fiscal and physical well-being, and we reward them with both member-only shopping discounts and health and wellness benefits that increase the more they shop and the more prescriptions they fill at Rite Aid,” senior vice president of marketing John Learish says. “This is the drug store industry’s only customer rewards program focused around pharmacy and wellness.”

He notes that Rite Aid will support the new program with television, radio and digital advertisements as well as in its circulars.

Shoppers who join the program will get such things as round-the-clock telephone access to pharmacists and 10% off Rite Aid brand products.

In addition, member-only discounts are in Rite Aid’s weekly newspaper circulars, and there are special member-only temporary price reductions and offers on register receipts, via e-mail and online.

Wellness+ members accrue points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts, including 20% off nonprescription regularly priced items every day.

Members earn one point for every dollar spent on nonprescription store purchases and 25 points for every eligible prescription they fill at Rite Aid. However, prescriptions paid for in whole or in part by state or federal health care programs and prescriptions filled in New York and New Jersey are barred by law from the accrual of points.


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