JACKSONVILLE, Fla. — Winn-Dixie is offering deeper discounts on more than 150 most-shopped products, the retailer said Thursday. The grocer’s “Down Down” program promises to save Winn-Dixie customers more than 15% on average when they buy the products, which are identified by special signs and tags bearing a red hand.
The deals will help offset price increases caused by the lasting effects of the COVID-19 pandemic, according to the company, which says average consumers can expect to see an increase of 14% on their grocery bills this year because of inflation. Winn-Dixie said the discounts it is offering on frequently purchased items will help its budget-minded customers minimize that additional spending. Items in the “Down Down” program will update each season to offer Winn-Dixie customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.
“At Winn-Dixie, we know our customers are searching for the best deals and continuing to save money on their grocery bills is a top priority,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers. “Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives. When our customers shop our stores, they can trust they are getting quality products at affordable prices.”
In addition to shopping items identified in Winn-Dixie stores by the red hand, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Winn-Dixie’s loyalty program, which the retailer notes was ranked by Newsweek as one of the best supermarket programs in the country, offers points that can be redeemed for dollars off groceries, as well as Mystery Bonus points multipliers and personalized “rewards Boosters.”