A preview of Target’s latest small-format store

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Retailer offers a curated assortment for urban shoppers

  • Target small-format store
    The checkout area is designed to handle crowds

NEW YORK — Target Corp. held a ribbon cutting this week for a store in the Kip’s Bay neighborhood of Manhattan. The outlet, which will officially open on Sunday, is the retailer’s fifth small-format store in Manhattan and its 78th store in the greater New York area.

Target also opened two small-format stores this week in the Washington D.C. market, one in the Cleveland Park neighborhood, and one in Shepherd Park. A big part of Target’s growth strategy involves reaching new customers by opening small-format stores in urban areas, dense suburban neighborhoods and near college campuses. Target now operates 94 small-format stores nationwide, and plans to add about 300 a year for the next few years. Target operates a total of 1,851 stores.

The Kip’s Bay store is about 21,000 square feet in size and will employ about 80 team members. The store has a curated assortment of apparel, home and decor products and other essentials, as well as health, personal care and beauty products. There is a CVS Pharmacy and counter where people can pick up orders that they placed online. The store also has a grocery section with grab-and-go items and fresh produce.



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