Updated 'for U' program promises greater savings and value

BOISE, Idaho—Albertsons Cos. has launched a new, simpler version of its “for U” loyalty program, designed to provide more value and greater ease for the retailer’s 38 million loyalty program members.

The program now uses a single points-based system, giving customers twice as much time to earn points and a new automatic cash-off option for more convenient savings. Those new features, and others, come while the program retains the previous features already popular with customers.

“Our loyal for U members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships,” said Sean Barrett, Chief Marketing Officer for Albertsons Cos. “The updated for U loyalty program delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us.”

The for U loyalty program is free and available to all customers who shop at Albertsons Cos. stores including Safeway, Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New for U members can sign up through the store website or app and will immediately earn $5 off their next in-store or online purchase of $25 or more of qualifying items.

Updates to the for U loyalty program include:

• A single points currency to earn and use: Members enrolled in for U earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
• Double the time to earn and build points total: Members now have two months earn and redeem points.
• Automatic cash off: A new automatic cash off option allows members to opt-in and automatically convert points into cash off savings at checkout for a more seamless savings experience. Customers can still enjoy all the other points redemption options they love such as discounts on groceries and gas.

According to Albertsons, for U members can save up to 20% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.