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Albertsons names Barrett SVP, advertising and marketing

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BOISE, Idaho — Albertsons Cos. announced that Sean Barrett has been promoted to senior vice president of advertising and marketing.

Sean Barrett

Sean Barrett

Barrett brings strong brand expertise and proven leadership from his tenure with the Albertson Companies Own Brands team and prior roles at Procter & Gamble, which culminated in his being named chief marketing officer of the P&G/Whirlpool Joint Venture. Barrett also has prior experience working for Johnson & Johnson Consumer Products, and in the financial services industry for SEI Investments.

“Sean’s depth of expertise in retail makes him the ideal leader to take on this new role,” said Shane Sampson, chief marketing and merchandising officer.

“In his prior role with our Own Brands Team, Sean led the rebranding and integration of our popular brands like O Organics, Open Nature and Signature across the enterprise. Sean also helped to drive innovation in our product development, ensuring shoppers constantly have new and exciting products to find in our stores. I’m excited to have a leader of his caliber to run our Advertising and Marketing efforts,” Sampson added.

Barrett joined Albertsons Cos. in April 2015 from Procter & Gamble. Most recently, Barrett has served as Group Vice President Innovation, Product and Brands on the company’s Own Brands team.

Own Brands is Albertsons Companies’ portfolio of exclusive and trusted private label brands, including O Organics, Lucerne, Open Nature, and the extensive Signature line. Following the merger between Albertsons and Safeway, he helped integrate Own Brands into all Albertsons Companies stores and has been at the forefront of the team’s innovation efforts. Own Brands has announced plans to introduce more than 450 new O Organics products and more than 240 new Open Nature products in 2018, with additional product releases planned across its portfolio of brands throughout the year.

Barrett’s new role is effective April 30 and he will office out of the Boise corporate campus.


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