Amazon adds more Dash Buttons

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SEATTLE — Since announcing their introduction a year ago, Amazon.com Inc. has tripled the lineup of brands available via Amazon Dash Button to its Prime members, the company recently ­announced.

Members can now choose from over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of products. With Dash Buttons, Prime members never have to worry about running out of everyday household essentials from coffee to condoms, and from snacks to soda. When customers see supplies running low, they simply press a Dash Button to order.

“We’re thrilled with the positive response we’ve seen for Dash Buttons — and we heard loud and clear from customers that they wanted more brands, more categories and more products in the program,” said Daniel Rausch, director of Amazon Dash. “We’re excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options.

“Prime members are using Dash Buttons at an increasing rate — over the last three months, Dash Button orders have grown by more than 75%. Customers are using Dash Buttons more than once a minute, helping ensure they never run out of their everyday essentials.”

David Orr, global customer lead for PepsiCo Inc. said, “PepsiCo is always looking for new and innovative ways for shoppers to engage with our brand. The Dash Button was one of those unique opportunities. We have been very pleased with shopper feedback and engagement since the launch, and look forward to expanded learnings.”

Taryn Mitchell, global vice president of digital sales at RB, added: “Dash Button makes shopping easy and fun. We’ve seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick.”

Dash Buttons are available to Prime members for $4.99 each, and they’re essentially free: with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. When customers are running low on one of their everyday essentials, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime ­shipping.


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