Amazon dominating during pandemic

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NEW YORK — Online retail giant Amazon had 4.06 billion unique visitors in March, according to data from That is more than the combined visitors tallied by the next five biggest online stores.

The data shows that eBay, Walmart, Rakuten, and had cumulative visitors of 3.85 billion. EBay registered 1.2 billion unique visitors followed by Rakuten at 0.8 billion while had 0.6 billion. Walmart had 0.61 billion visitors. And had 0.56 billion.

The high traffic received by online stores in March can be attributed to the coronavirus pandemic.

“March marked a period when most people began staying at home as a precautionary measure to curb the spread of the Coronavirus. As a result, many turned to online stores for shopping,” said the report.

The report also overviewed online consumer behavior based on the Search Engine Results Page (SERP). The data shows a significant change for various industries between March 26-29 and March 30-31.

For the books and literature industry, the SERP volatility percentage change during the period was 187.67%. The hobbies and leisure industry had a change of 119.83% while people and society had a change of 106.90%.

Health, one of the impacted sectors by the pandemic, had a volatility percentage change of 96.47%. For pets and animals, the change stood at 96.36% while science had a SERP volatility change of 87.84%.

Other industries with a notable volatility change include; home and garden (74.67%), auto and vehicles (74.59%), computers and electronics (72.15%), business and industry (70.06%) and beauty and fitness (68.63%).



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