BRIDGEWATER, N.J.— Bausch + Lomb is launching Ocuvite Eye Performance, an eye vitamin supplement, in the U.S.

Formulated with seven nutrients to help strengthen the macula, the new offering was created to meet the changing needs of consumers, the company said.

“From increased UV exposure from sunlight and blue light absorbed during long hours spent in front of digital devices, the demands we place on our eyes on a daily basis are rapidly evolving, and our eyes have not been able to keep up on their own,” said Chris Marschall, vice president and general manager of U.S. consumer health care for Bausch + Lomb. “Using insights gathered directly from consumers and eye care professionals, we developed Ocuvite Eye Performance vitamins to support the eyes’ natural protective filter providing the added strength they need to take on today’s modern world.”

The Ocuvite Eye Performance nutrient formula contains high levels of nutrients including lutein and zeaxanthin, the two carotenoid pigments naturally found in the eye, omega-3’s, to help support healthy tears and a healthy retina, zinc to help regulate immune function in the eye, vitamins C and E, two antioxidants key to eye health, and vitamin D, an antioxidant to help prevent inflammation.

“I often hear from patients how they are taking steps to protect their skin from the sun or making accommodations at work for the hours spent in front of their computers, but they forget that modern day life can also impact their eyes,” said Dr. Jeffry Gerson , an optometrist in Kansas. “I’m pleased to be able to recommend Ocuvite Eye Performance vitamins to my patients as a simple addition to their health and wellness regimen, to help nourish the macula, which helps protect their eyes from some of the stressors they encounter every day.”

Ocuvite Eye Performance eye vitamins are available for purchase at major retailers nationwide, including Walgreens, CVS, Walmart, Target and Amazon, and selling for a  suggested price of $19.99 for 50 count bottle.