SightMatters.com, which was specifically designed for the visually impaired with an increased font size and distinctive color contrast between different elements, offers a resource to help patients with AMD better understand the condition and its progression. The website features personalized tips and tools designed to help patients with AMD learn how to create a plan to take charge of their condition and offers them the opportunity to join an online community of others living with AMD.
“It is estimated that as many as 16 million people in the United States have AMD. SightMatters.com will provide these patients with the information they need to manage their AMD. With its ‘AMD Action Plan’ questionnaire, patients can receive a personalized plan to understand the changes needed in their daily lives and how to check for signs and symptoms of AMD, so they can help reduce their risk of progression,” said Joe Gordon, U.S. president of Bausch + Lomb. “SightMatters.com is part of our ongoing commitment to help protect and enhance sight for the millions of patients who need to navigate life with AMD — no matter where they are on their journey.”
In addition to launching SightMatters.com, Bausch + Lomb said it will also continue its four-year collaboration with Prevent Blindness, the nation’s oldest volunteer eye health and safety organization dedicated to fighting blindness and saving sight, to raise awareness about AMD throughout the month of February.
“We value our longstanding collaboration with Bausch + Lomb, to help bring awareness to this pervasive condition and the importance of checking now versus later to catch AMD early,” said Jeff Todd, president and chief executive officer of Prevent Blindness. “By working with Bausch + Lomb for the fourth consecutive year, we can continue to encourage people to prioritize their eye health.”