NEW YORK — Biota Botanical Laboratories LLC has launched a new website, BiotaUSA.com, for its customers in the United States.

Biota Botanical Laboratories LLC has launched a new website, BiotaUSA.com, for its customers in the United States.

Content on the new site spotlights the BIOTA Botanicals Advanced Herbal Care and BIOTA Botanicals Proactive Herbal Care brands, hair care tips and where-to-buy information.

The site also introduces BIOTA’s new membership program, Beautiful Hair. Members of the program can benefit from savings of up to 60% off the company’s popular Advanced Herbal Care Shampoo, Conditioner and Leave-In Serum.

Members are also eligible for home delivery of a three-month supply every 90 days, and they receive ­advance announcements of new products and services, plus special offers.

BIOTA said it is also intensifying all of its social media, leveraging efforts across multiple platforms.