BJ’s names Rachael Vegas EVP and CMO

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WESTBOROUGH, Mass. — BJ’s Wholesale Club Holdings Inc. has hired Rachael Vegas as executive vice president and chief merchandising officer, the company said on Monday. The move was one of three executive appointments at the warehouse club operator.

Rachael Vegas

Rachael Vegas

Vegas will be responsible for the strategic leadership of the Company’s merchandising and assortment planning and allocation functions, and will report to BJ’s executive vice president and chief commercial officer Paul Cichocki.

“We remain committed to delivering unbeatable value with a best-in-class merchandising assortment that will exceed our members’ expectations,” Cichocki said. “We’re thrilled to have Rachael join our team. Her diverse background and deep experience in retail and grocery will be influential as we continue to build on our momentum and advance our strategic priorities.”

BJ’s has made significant progress in enhancing its merchandising assortment to offer outstanding value to members, according to the company, which says it has remained focused on creating the best selection of products and services to meet its members’ evolving demands. Recent initiatives have included driving own brands penetration and simplifying to expand into high-demand categories, including better-for-you snacks, fitness, recreation and seasonal products. Vegas will continue to build on this success to drive future growth.

“I am thrilled to join the team at BJ’s and look forward to working alongside this talented group of people to deliver outstanding products and services to members,” Vegas said. “BJ’s has made significant investments to grow its business and I look forward to partnering with the team to become the one-stop shop of choice for even more members.”

Tim Morningstar

Tim Morningstar

Vegas most recently was senior vice president, e-commerce merchandising at H-E-B, where she was responsible for that retailer’s e-commerce business as well as its in-store financial services and payments division and its retail media initiative. Prior to H-E-B, Vegas held various leadership positions at Brandless, Target and Delhaize Group. She holds a Master of Business Administration from the University of North Carolina at Chapel Hill and a Bachelor of Arts from Tufts University.

The company also announced two other executive appointments which it said will further strengthen its leadership team and accelerate its transformation.

Tim Morningstar will assume the role of executive vice president and chief membership officer. Morningstar joined BJ’s in 2020 as senior vice president, membership acquisition and loyalty and leads the company’s membership and marketing functions. He also reports to Cichocki. Before joining BJ’s Morningstar was a partner at the Boston office of Bain & Company.

Monica Schwartz

Monica Schwartz

Monica Schwartz will assume the role of executive vice president, chief digital officer. Schwartz joined BJ’s in 2020 as senior vice president, chief digital officer and is responsible for the strategic leadership of the company’s digital business. She reports directly to BJ’s President and chief executive officer Bob Eddy.

“With the appointments of Rachael, Tim and Monica, we continue to strengthen our talented and experienced leadership team to drive the next phase of our transformation,” said Eddy. “This world-class team will play an integral role capitalizing on the opportunities ahead of us and driving long-term growth.”




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