LYNDHURST, N.J. — CCA Industries Inc. is partnering with reality TV star Melissa Gorga, who will serve as a celebrity influencer for its Bikini Zone line, the company said Monday.

“We are confident that Melissa’s authenticity and commitment to finding the best products in the beauty space will speak to our customers and help them achieve their beauty goals,” Chris Dominello, CCA’s chief growth officer, said in a statement.

CCA is a leading manufacturer and marketer of health and beauty products, including the Sudden Change line of antiaging skin care products, and Plus White toothpastes and teeth whiteners. Gorga is a member of the cast of The Real Housewives of New Jersey, a business owner and the mother of three. She will participate in CCA’s national brand awareness campaign for Bikini Zone, with a primary focus on the Anti-Bump Shave Gel.

“I’m a Jersey girl, so I love the beach,” Gorga said. “Thanks to the Bikini Zone shave gel and hair removal products, I am always ready to hit the beach with my family or my girlfriends, without ever having to worry about covering up embarrassing bumps or irritation. And it goes on clear, so I can see exactly what I am doing.”

Gorga said she appreciates the fact that CCA is based in New Jersey. “Bikini Zone folks are right in Jersey, and they want everyone to enjoy the Shore. I want to make sure you’re looking great whether you’re swimming or sunning.”

CCA said that the Bikini Zone lineup is designed to cover all aspects of grooming care for the bikini area, with a full suite of exclusively formulated, dermatologist-tested topical after-shave gels and creams, plus hair-growth inhibitors and hair-removal treatments.

Bikini Zone products are sold nationwide through retailers including Walmart, Rite Aid, Amazon.com, Ulta Beauty and Stop & Shop.