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Colgate Optic White partners with actress Debra Messing

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NEW YORK — Colgate-Palmolive Co. has enlisted actress Debra Messing to talk about her tried-and-true beauty products, including the company’s Optic White brand.

Debra Messing

“I’m so happy with where I am in my life, and it’s more important than ever for me to continue to take care of my health — from the food I put into my body to the beauty products that really work for me,” said Messing. “One of my go-to and trusted products is Colgate Optic White, especially High Impact White, because it has hydrogen peroxide, the key ingredient to deeply whiten my teeth. I’ve been using it for years, and it really works.”

The partnership kicked off with media appearances in New York City where Messing shared beauty and health tips, and commented on the new season of Will & Grace.

“Debra Messing has an iconic white smile that she’s shared with fans throughout the years,” said Bill Van de Graaf, vice president and general manager of North America oral care marketing at Colgate-Palmolive. “We’re happy to have Debra as part of the Colgate family and be a true testimonial to how well the Optic White products work.”


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