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CVS Pharmacy pilots CarePass program in Boston

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CVS Pharmacy pilots CarePass program in Boston
WOONSOCKET, R.I. — CVS Pharmacy announced on Wednesday that customers in the greater Boston area can enroll in CarePass, a new pilot membership rewards program offering additional benefits to the company’s popular ExtraCare Rewards Program.

CarePass offers members a suite of in-store and online perks including free delivery on most medications and purchases, access to a 24/7 pharmacist hotline and 20% off all CVS Health brand products. Customers can join CarePass for $5 a month or $48 a year and also receive a monthly $10 CarePass promotional reward that can be used toward nearly all purchases in-store and online at CVS.com.

“We are committed to designing and testing innovative programs that meet our customers’ health needs whenever, wherever and however they want,” says Kevin Hourican, executive vice president at CVS Health and president of CVS Pharmacy. “The CarePass pilot program in Boston offers our customers an additional level of benefits and services that make it easy to save time, save money and receive access to on-demand pharmacy care.”

Customers can now enroll in CarePass at more than 350 participating CVS Pharmacy locations throughout greater Boston, or online at CVS.com/carepass.

CarePass members receive a multitude of benefits, outlined below, when they join for a $5 per month, month-to-month membership or the discounted annual membership fee of $48:

• Free delivery on most prescriptions and purchases. Free one-to-two-day delivery is available to CarePass members on qualifying prescription drug orders, with prescriptions delivered right to members’ mailboxes through the U.S. Postal Service, making managing prescriptions less complicated and more convenient. Free one-to-two-day delivery is also available for eligible purchases on CVS.com with no minimum order required.

• Access to a 24/7 pharmacist helpline to help customers save time and money while getting more access to the health care they need, whenever and wherever they need it. CarePass members can contact the helpline to speak live with a pharmacist who has secure access to their prescription history with CVS Pharmacy. The pharmacist will be able to answer questions about the customer’s medications on demand and refer them to any additional tools, resources or services that could be helpful.

• Special discounts on all CVS Health brand items. CarePass members enjoy a 20% discount on eligible CVS Health brand products in-store and online at CVS.com, which includes over-the-counter medications, vitamins and supplements, and other personal care items. The benefit is always available on the customer’s ExtraCare card and ready to use in-store or at CVS.com.

• A monthly promotional reward that can be spent on nearly anything in the store or online. As an added thank you to customers who sign up for a CarePass membership, each member will also receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online at CVS.com. The CarePass promo reward is automatically added to the customer’s ExtraCare card at the beginning of each monthly benefit cycle and expires at the end of the monthly benefit cycle.

To help kick off the Boston market pilot, CVS Pharmacy will host more than 20 pop-up events featuring branded trucks and cars across the area, including at Government Center and selected CVS Pharmacy locations.

Those interested in signing up for CarePass outside of the Boston area are encouraged to stay tuned for more news in the coming months as CVS Pharmacy evolves and expands the program based on learnings from the market pilot test.


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