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CVS pilots CarePass in Boston

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WOONSOCKET, R.I. — CVS Pharmacy announced last month that customers in the greater Boston area can now enroll in CarePass, a new pilot membership rewards program offering additional benefits to the company’s ExtraCare Rewards Program.

CarePass provides card members in-store and online perks, including free delivery on most medications and purchases; access to a 24/7 pharmacist hotline; and 20% off all CVS Health brand products. Customers can join CarePass for $5 a month or $48 a year and also receive a monthly $10 CarePass promotional reward that can be used toward nearly all purchases in-store and online at CVS.com.

It is available at more than 350 participating CVS Pharmacy locations throughout greater Boston, or online.

CarePass is a new attempt to combat Amazon. It bundles prescription drug delivery with everyday items — something Amazon doesn’t offer yet.

Free one-to-two-day delivery is available to CarePass members on qualifying prescription drug orders, with prescriptions delivered right to members’ mailboxes through the U.S. Postal Service, making managing prescriptions less complicated and more convenient. Free one-to-two-day delivery is also available for eligible purchases on CVS.com with no minimum order ­required.

“We think it’s a one-of-a-kind in the marketplace, but the reason for doing it is the direct response of the interest that our customers have shown us in the program,” said Kevin Hourican, executive vice president at CVS Health and president of CVS Pharmacy.


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