The new service, set to arrive later this year, will aim to use data from a user’s Apple Watch to personalize a studio-style workout that fitness enthusiasts will access via their iPhone, iPad or Apple TV.
CVS is developing a one-year subscription offer for Aetna commercial and CVS Caremark members and will share details soon. Additionally, a free two-month subscription for Fitness+ will be offered to CVS Pharmacy ExtraCare members and all CVS employees when the service is launched.
“Keeping people engaged and motivated on their path to better health is at the core of our business, which is why we are extending our collaboration with Apple to offer special access to Fitness+ through all the ways we connect with customers,” said CVS executive vice president and chief transformation officer Jonathan Mayhew. “Innovative fitness offerings like Fitness+ are even more critical as people strive to maintain their health during these challenging times.”
The announcement is a continuation of the relationship between Aetna, a CVS company, and Apple that originated in 2016 when 90 percent of participants in their employee wellness subsidy program reported a health benefit from their use of Apple Watch. In 2019, Aetna launched Attain, a unique health experience designed by Aetna in collaboration with Apple. Attain is a comprehensive integrated wellness program via direct-to-member app that blends activity-driven incentives and rewards with personalized health recommendations.
Following the launch of Fitness+ later this year, eligible CVS customers and employees will be provided details on how to subscribe to Fitness+ and take advantage of the trial offer. Eligible Aetna commercial and CVS Caremark members will receive additional information when it is available. Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later or iPhone SE. One offer per Apple ID. Participants will be able to share their Fitness+ subscription with up to five other people in their family with Family Sharing. More information on Fitness+ is available at Apple.com.