“With Clean + Gentle, Dial is appealing to the consumer who is seeking and using hypoallergenic products that are free from ingredients like dyes, parabens, phthalates and silicones,” says Randi Melton, vice president of marketing, body Care for Henkel. “Providing them with an option that is proven to be gentle on skin, but is also backed by the trusted Dial brand.”

In launching the Clean + Gentle line, Dial will create impactful partnerships and activations that underscore the gentle and dye-free formulas with a focus on vegan, gluten-free and naturally-derived ingredients. Dial said it plans to team up with leading experts to bring credibility to the brand, who will be available to the media and to influencers as a resource and who will also co-host launch tactics including a virtual event. In addition, 5,000 doctor’s offices, including dermatologists and allergists, across the country will be sampling and recommending these products to their patients.

Clean + Gentle, with its Skin Smart formula, is formulated with just the right combination of moisturizing conditioners & gentle cleansers to give you a balanced clean. These foaming hand washes and body washes are launching in bottles that are recyclable, and, in a first for Dial, fragrance-free will be an option across both body and hand.

The line will include:

• Clean + Gentle Body Washes that hydrate and rinse clean without drying the skin in four new scents including Aloe, Waterlily, Grapefruit and Fragrance Free.
• Clean + Gentle Foaming Hand Washes that are made in an antibacterial formula that also hydrate and clean skin without drying. Dial® is the number one doctor recommended antibacterial soap brand: this foaming hand wash kills 99.99% of bacteria encountered in household settings. They will be available in Aloe, Grapefruit and Fragrance Free.

Clean + Gentle™ will be available nationwide beginning February 2021 at food, drug and mass retailers.