GOODLETTSVILLE, Tennessee –Dollar General announced its new DG Cash Back Program, which allows customers to earn cash back in their DG Wallet on eligible purchases through the Company’s partnership with the Ibotta Performance Network.
“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Dollar General’s chief marketing officer. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.”
Dollar General customers can sign up for DG Cash Back by visiting www.dollargeneral.com
“Dollar General has always taken an innovative approach to customer loyalty, and this program is another example of their focus to help American consumers save money,” said Bryan Leach, Ibotta’s founder and Chief Executive Officer. “At Ibotta, our mission is to make every purchase rewarding, and our partnership with Dollar General extends our ability to fulfill that mission while enhancing DG’s value proposition to customers.”