CHESAPEAKE, Va. — Dollar Tree has signed a multi-year sponsorship agreement for races in the NASCAR Cup Series.

The Dollar Tree and Family Dollar brands will be present in all 38 races of the 2024 NASCAR season, including select races with No. 42 driver John Hunter Nemechek, No. 43 driver Erik Jones and No. 84 driver Jimmie Johnson, through the retailer’s sponsorship of Legacy Motor Club, the company said on Thursday. The sponsorship spans both the Dollar Tree and Family Dollar brands, creating significant visibility with customers and associates in the company’s 16,000+ stores.

“We are thrilled to sponsor Legacy Motor Club and spotlight our brands to fans of the exhilarating and high-octane sport of NASCAR,” said Rick McNeely, Chief Merchandising Officer for Dollar Tree. “Watching Dollar Tree and Family Dollar take off into one of the most-watched sports in the country is a great start to the year.”

Family Dollar’s Chief Merchandising Officer Larry Gatta added, “We have an incredible opportunity to reach our existing customers, and with this sponsorship an even greater platform to attract new shoppers to Dollar Tree and Family Dollar – which is exciting for our vendor partners and associates.”

Legacy Motor Club is one of the most elite racing teams in the industry, co-owned by Business Entrepreneur Maurice “Maury” Gallagher and seven-time NASCAR Cup Series (NCS) champion Jimmie Johnson, who is being inducted into the 2024 class of The NASCAR Hall of Fame on Jan. 19. The club competes full-time in the NCS, fielding the Nos. 42 and 43 Toyota Camry XSE entries (with drivers John Hunter Nemechek and Erik Jones) along with the No. 84 part-time entry for Johnson. Seven-time NASCAR Cup Series Champion, Inaugural NASCAR Hall of Fame Class member and all-time winningest driver in NASCAR history Richard Petty “The King” serves as Club Ambassador.

“What an exciting time for Legacy M.C. to team up with Dollar Tree and Family Dollar,” said Johnson. “We look forward to creating extensive visibility for these two iconic and beloved brands where we have so many fans in common.”

Both the Dollar Tree and Family Dollar cars are slated to be on the track at The Clash at the Los Angeles Memorial Coliseum on Feb. 4 for paint schemes for the cars are expected to be revealed in the coming weeks.