PLANO, Texas — Dr. Pepper Snapple Group Inc. has reached an agreement to distribute five flavors of Vita Coco coconut water.
Dr. Pepper Snapple Group Inc. has reached an agreement to distribute five flavors of Vita Coco coconut water.
According to the agreement, Dr. Pepper Snapple will distribute the drink in 100% pure pineapple, acai and pomegranate, peach and mango, and tangerine flavors. Initial distribution will be expanded to Florida and Georgia, with other states to follow.
Vita Coco will be sold in 11.2-ounce, 17-ounce and 34-ounce tetra packs.
"Allied brands are an important part of our overall route-to-market strategy, enabling us to enhance our own brand portfolio with strong players like Vita Coco," stated Rodger Collins, president of packaged beverages for Dr. Pepper Snapple Group.
Vita Coco, launched in 2004, is billed as fresh coconut water extracted from young green coconuts and is positioned as both a lifestyle beverage and a natural sports drink.
"Dr. Pepper Snapple Group’s distribution footprint is impressive," commented Michael Kirban, chief executive officer and co-founder of Vita Coco. "With the power of Dr. Pepper Snapple direct-store delivery, we will be able to get Vita Coco into the hands of more consumers than ever before and meet the growing demand for this incredible beverage."