PLMA October Leaderboard

Eight Dollar General executives receive new assignments

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GOODLETTSVILLE, Tenn. — Dollar General Corp. announced new assignments for eight of its executives, personnel moves that chief executive officer Todd Vasos said reflect the discount retailer’s commitment to promote from within.

“We prioritize employee growth and development because it allows us to live our mission of serving others in the communities we call home,” Vasos said in a statement. Vasos said the promotions aligned with the company’s fourth operating priority — “Investing in Our Diverse Teams through Development, Empowerment and Inclusion.”

Executives being promoted are:

Rod West, to senior vice president of distribution. West came to Dollar General in 2005 as vice president of process improvement, a job that gave him oversight of initiatives in finance, merchandising, store operations and supply chain. West in 2019 assumed the role of vice president of perishables growth and development, leading the DG Fresh initiative from concept through design and implementation.

Melissa Heisse, to vice president of lease administration. Heisse previously served in a variety of leadership roles, most recently as senior director of lease administration. In that position Heisse led the lease renewal rent reduction initiative since its inception more than 10 years ago. She also leads asset strategy planning, as well as ensuring compliance with all lease requirements.

Angela Martin, to vice president of customer insights and branding. Her continued duties include leading customer insights and branding efforts. Martin has more than 30 years of experience at Dollar General, bringing a strong passion and intimate knowledge of the brand, the company said.

Shareeka Meadows, to vice president and division merchandise manager. Meadows, who joined Dollar General in 2021, has been instrumental in the success of the apparel division. In recent months she was involved in providing employees and customers with access to PPE. Meadows also recently served on the company’s Diversity and Inclusion Council.

Nick Snow, to vice president of decision science and analytics, with responsibility for analytical and decision-making support across several departments. This responsibility will include behavioral science, pricing strategy, macro trend and forecasting analytics for the enterprise.

Denine Torr, to vice president of corporate social responsibility/philanthropy. Torr conceptualized and created the Employee Assistance Foundation (DGEAF), which has awarded more than $10 million in financial assistance to co-workers during their time of need since its inception in 2005. She also helped the Dollar General Literacy Foundation grow from an externally handled foundation with annual grant distributions of $250,000 to an actively managed foundation with over $16 million in distributions as of 2020. Torr serves as chairperson of the board for Governor’s Early Literacy Foundation and is a board member at the American Indian College Fund and the Barbara Bush Foundation for Family Literacy.

Jeff Vaughan, to vice president of channel innovation. Vaughan joined Dollar General in 2012 as a demand chain management analyst. Since that time, he has tackled roles of increasing responsibility, most recently as vice president and merchandise manager in consumables.

Pooh Vichidvongsa, to vice president and division merchandise manager. Pooh has held a variety of roles of growing responsibility. She recently helped drive the retailer’s successful Non-Comsumables Initiative (NCI).


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