Another step in retailer's digital transformation

CHESAPEAKE, Va. — Family Dollar is updating its mobile app with features intended to give shoppers “a completely new mobile shopping and saving experience.”

Featuring a fresh interface and seamless navigation, the app will help shoppers effortlessly manage coupons using the redesigned wallet feature, explore engaging weekly ads, and easily locate products with intelligent searches, the retailer said this week in announcing the plan.

Family Dollar said its new app will be available from app stores in October.

“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, chief information officer for Dollar Tree. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we’ve applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike.”

Family Dollar intends to phase in additional app updates in early 2024, including in-app e-commerce, personalization capabilities, and an evolved rewards experience.

“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, chief marketing officer at Dollar Tree. “We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our millions of customers through Chesapeake Media Group, our retail media network.”

Digital consultancy Publicis Sapient was selected to lead the program to enable Family Dollar to offer a premier mobile experience platform through application of the consulting firm’s core capabilities in areas including engineering, strategy, data and artificial intelligence.

“The work is designed to offer exceptional usability and a best-in-class customer experience,” said Sudip Mazumder, senior vice president and retail industry lead for North America at Publicis Sapient.