WASHINGTON — The Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) have given a name to their $50 million consumer education campaign in support of the labeling system that began appearing on food and beverages earlier this year.

The Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) have given a name to their $50 million consumer education campaign in support of the labeling system that began appearing on food and beverages earlier this year.

Calling the campaign “Facts Up Front,” the associations say the front-of-package nutrition labeling system that was launched in January is a critical part of ensuring that shoppers are aware of the nutritional value of what they are buying.

"The food and beverage industry is committed to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet and active lifestyle," GMA president and chief executive officer Pamela Bailey remarks. "We will bring the Facts Up Front program alive for consumers and help them understand and use this important new tool."