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Fresco y Más expands in Fla.

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JACKSONVILLE, Fla. — Southeastern Grocers LLC, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, has unveiled five new Fresco y Más stores throughout Miami-Dade and Palm Beach Counties. The company launched its first Fresco y Más store in June and, due to that store’s popularity, is now opening more.

By listening to customers throughout their communities, the company says it has tailored each new Fresco y Más to provide an authentic Hispanic grocery store, with expanded product assortments; better value; and a cleaner, more enjoyable shopping experience.

“The overwhelming positive response we received from our first Fresco y Más store in Hialeah gave us the motivation to open additional Fresco y Más stores to bring more savings to more communities,” said Ian McLeod, president and chief executive officer of Southeastern Grocers. “We have been listening to our Fresco y Más customers in Hialeah and have tailored additional stores to reflect our customer’s personality, while providing great value, great prices and great service. Each Fresco y Más store features a wider array of Hispanic items our customers told us is important to them — an expanded product assortment, great low prices and new features, including a full-service Latin butcher shop and new Cocina.”

Fresco y Más stores are focused on delivering everyday lower pricing as well as exciting special promotions on the items customers buy most, according to the company, from fresh produce and high-quality meat, to expanded local Hispanic products and new store features, allowing families to enjoy authentic, quality food for less on more than 3,000 products throughout the store.

Examples of items with prices “Low and Staying Low” for at least six months include:

• Mounsier Mango Nectar — 8.4 ounces, reduced from 99 cents to 60 cents.
• El Sembrador Frozen Yuca — 4 pounds, reduced from $5.50 to $3.75.
• Chorizo Quijote — 5.5 ounces, reduced from $4.19 to $3.00.
• Café Domino Espresso — 10 ounces, reduced from $2.09 to $1.75.

Southeastern Grocers says shoppers will immediately notice enhancements throughout the new Fresco y Más stores, such as an all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom cut meats; a refreshed produce department featuring a farmer’s market; a new kitchen (Cocina) offering daily specials of freshly prepared family favorites; a New Dollar Zone within the store, where customers can get over 600 everyday essentials for just $1; a renovated bakery department offering an expanded selection of Hispanic pastries; an all-new cafe with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches; more than 500 new Hispanic items available across several departments; and bilingual signage throughout the store.


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