JACKSONVILLE, Fla. — In June 2016, the first Fresco y Más opened in Hialeah, Fla. This month, to celebrate that occasion, the Hispanic-themed store unveiled seven new locations, bringing the number of stores to 18. Adding to the milestone, Southeastern Grocers LLC, parent company of Fresco y Más, as well as BI-LO, Harveys and Winn-Dixie stores, marked the first birthday of the Fresco y Más banner by announcing its first official partnership with The League Against Cancer (La Liga Contra el Cancer), an organization that provides much-needed medical care for underserved cancer patients in South Florida.
“Since opening our doors in Hialeah one year ago, Fresco y Más has seen fantastic success and support from customers in each community we now operate in,” stated Southeastern Grocers president and chief executive officer Ian McLeod. “The League Against Cancer is an organization our customers have told us is important to them, so we are kicking off our first official community partnership by hosting a Profit Day at all 18 of our Fresco y Más stores, donating every last cent of profit to The League Against Cancer.”