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FreshDirect expands service to new markets

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NEW YORK — Online grocer FreshDirect announced its first round of expansion since it moved its headquarters last year from the Queens neighborhood of Long Island City to a new campus in the South Bronx, which includes a 400,000-square-foot distribution and manufacturing complex designed to foster ­innovation.

The company this month said it was extending its service into more parts of Connecticut and expanding its reach in the Washington, D.C., area.

Further geographic expansion is planned over the next 12 months.

“Now that we have settled into our new home, our service and selection are better than anyone else in the industry,” David McInerney, the company’s chief executive officer, said in a statement. “FreshDirect Campus was built to provide the best overall customer experience while allowing us to expand to new markets and offer innovations like same-day delivery.”

The company’s FreshDirect Campus reimagines farm-to-fork food distribution and manufacturing, making it even easier for customers to get access to higher-quality, fresher food.

The new facility enables FreshDirect to add thousands of new products and accelerate its expansion into new geographies with its FreshDirect, FoodKick and FreshDirect At The Office brands, the company said.

“We want customers to know that we’re adding great new products every week, that we’re putting more new trucks on the road to make sure they get their deliveries when they want them and on time, and that we have a 100% satisfaction guarantee on every order — if something isn’t to your liking, just let us know and we’ll fix it immediately,” said McInerney, who cofounded FreshDirect in 2002 with Jason Ackerman and filled diverse roles with the company before assuming the corner office and taking a seat on the board when Ackerman retired last fall.


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