LANDOVER, Md. — Giant Food this month introduced its revamped and renamed digital grocery platform, now known as Giant Delivers.
The platform, previously called Giant by Peapod, offers both home delivery and curbside pickup to more than 6 million shoppers in the Washington, D.C., metro area.
Giant Food said the revamp extends its “The Little Things Are Giant” program to help customers save time so they can get back to what matters most.
“Building out our e-commerce services, including Giant Delivers and Giant Pickup, lets us truly put the ‘solution’ in meal solutions,” said Ira Kress, interim president of Giant Food. “We handle the picking and packing, delivering straight to car or doorstep, giving our shoppers that extra helping hand they need.”
The new look and features of the grocer’s website and app complement Giant’s refreshed branding, emphasizing ease and convenience, the company said.
Giant Delivers is available without commitment or subscription and offers customers the option to sign up anytime for unlimited deliveries for an annual fee of $99.
Added conveniences include an expanded assortment, with hundreds of items, such as plant-based foods and unique “global” offerings, the company said.
“Helping busy families, Giant Delivers offers more than 20 meal kit solutions, an increasingly popular option for families with premeasured, precut and prewashed fresh ingredients for a home-cooked meal without all the prep time. The meal kits can be added to customers’ shopping carts along with all other items with no subscription or commitment plan. Many of the meal kits cost less than $5 per serving, bringing together added convenience and affordability,” the company said in a statement.
“Giant Delivers will also feature a great selection of locally curated food favorites, including artisan breads from Capital Baking Co., Capital City mambo sauce, grass-fed and dry-aged beef from Roseda, homemade and all-natural soups from Soupergirl, authentic fine sausage from Logan’s Sausage Co., and Otterbein’s classic cookies,” the company said.”
To place an order, customers visit the giantfood.com website or enter their ZIP code into the app, select merchandise, and choose between delivery and pickup options.
“Giant has been the trusted neighborhood grocery store for over 80 years, and we are continually looking for new ways to serve our community’s evolving needs and shopping preferences,” said Kress.