ORLANDO, Fla. — The Global Market Development Center (GMDC) launched the GMDC MarketPlace at its General Merchandise conference here this week. Powered by ReposiTrak Inc., the platform is meant to serve as a supplier discovery and business-to-business e-commerce vehicle for GMDC members. At the conference, GMDC MarketPlace was used by attendees to facilitate and support meetings during the five-day event, which wrapped up on Monday.

“GMDC MarketPlace leverages ReposiTrak technology to help buyers and sellers connect, expedite their relationship and get product and promotions to the consumer as fast and effectively as possible,” GMDC president and CEO Patrick Spear said in a statement. “MarketPlace drove engagement between buyers and sellers at our annual conference and it will provide the infrastructure for members to identify growth opportunities year-round.”

Spear also said that the the GMDC MarketPlace represents an opportunity for suppliers seeking to grow in the channels GMDC covers.

“It’s also a wonderful opportunity for retailers that want to discover the new products most likely to succeed in the store,” Spear said. “Given where market trends are today, we feel confident that MarketPlace will allow GMDC and ReposiTrak to create value for both retailers and suppliers across the industry.”

GMDC in October announced a pact making ReposiTrak, a subsidiary of Park City Group Inc., the exclusive solution provider for compliance management and sourcing of retail-ready vendors.

The ReposiTrak Speed Retail Platform drives growth and supports all supply and demand chain activities for retailers and their trading partners, according to the company. The platform comprises three product families — Compliance & Risk Management, Supply Chain Solutions, and MarketPlace Sourcing and B2B Commerce — which are delivered via one technology platform. According to ReposiTrak, all the applications are mutually reinforcing and work synergistically to create value and positive impact across the entire enterprise.

MarketPlace is the unrivaled growth platform for suppliers looking to reach wholesale and retail buyers, and for retailers looking for seasonal, event-themed or local items,” said ReposiTrak chairman and CEO Randy Fields. “Right out of the gate, suppliers are reporting year over year sales increases from participating in MarketPlace. The interest in GMDC MarketPlace exceeded our expectations and helped create a buzz about our platform capabilities as we engaged more than 200 potential users and they saw the application in action.”